The business of Valentine’s Day

What does Valentine’s Day mean to you? A chance to show someone how much you love them? A tacky event that benefits the retails sector? Or something else?

This year I am choosing to make it my business to use Valentine’s Day to bring people together to contribute to their community.

No matter how they might feel about Valentine’s Day, many singles feel awkward or left out at the sight of canoodling couples everywhere they look.

We often hear of business owners and employees spending so much time in the office that they don’t take time out to meet new people – let alone embark on a search for love.

In Melbourne next week, my organisation m.a.d.woman is giving singles the chance to hang out together while supporting the Five in Five charity initiative and creating care packages and activity packs for people in need.

Even if the singles don’t match, the idea is they will feel great about themselves by sending love in the form of practical support to people who could use a lift.

The event is contributing to people supported by Whitelion, LiveWires (Concern Australia) and the St Kilda Gatehouse – who could use a show of love at any time of the year.

So for anyone out there who is solo, make it your business to join us and see how every “single” person can make a difference.

Melina Schamroth | Social Entrepreneur – m.a.d.woman