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23
May
Read MoreThought leaders you have to follow on social media
Virtually everything I read about social media and small business these days focuses on marketing and very little else. Now, I get the fact that building your brand and generating leads for your business is important. No sales, no business. But if that’s all you use social media for, you’re missing out big time on the opportunity to enrich your mind with the myriad of stories, ideas, opinions and philosophies that experts, authorities, and thought leaders locally and overseas expound regularly via blogs, podcasts, YouTube, Facebook, Twitter, LinkedIn and Google+.
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23
Apr
Read MorePlan your brand story: Part Two
In Part 1 of this article, we looked at the importance of determining the ‘spheres of conversation’ for your startup company. First, you need to answer these questions: what’s the purpose behind your business? What conversations (relevant to your brand) do you want to be part of? What debates do you want to ignite? What do you want your brand to be known for? Once you’ve got an idea of the substance — your story and the basis for your content —I’m going to cover the channels you need to communicate to your audience in this article.
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17
Apr
Read More4 great sites to start networking
Networking is an integral part of our professional lives. It's really important to build strategic alliances for your business. Doing this used to have awkward connotations for me. But soon I learned that the opportunity to meet like-minded people and peers on a similar career path as myself was a prized gift. If it brings in additional referral business, then that is just a bonus! Just replace the word ‘networking’ with ‘relationship building’ if it makes you feel better.
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26
Mar
Read MoreTech innovations to drive business growth in 2013
I don’t know about you, but I can’t go a single day without seeing, hearing or reading something about the ways in which technology is changing how we live, breathe, socialise and work. It’s true, of course. We’re in the midst of a technological boom, the likes of which we’ve not seen since the Industrial Revolution. However, the sheer volume of information regarding how technological innovation can help your business grow can be overwhelming. Here are 3 main areas that I believe all companies should be focusing on.
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14
Mar
Read MorePlan Your Brand Story: Part One
Before you start external communication of your new startup brand, STOP! Take a deep breath. Grab a Moleskine notepad, sit down and ponder a few things first.
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04
Mar
Read MoreWant customers? Don’t be a boring brand
The trend of business owners using social media and content marketing strategies for their brand continued to grow in 2012, and will do so in 2013. However, there is a sub-theme to this that has dominated my thoughts of late, and that is around being interesting as a brand.
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