This week, MYOB has taken a big step in helping New Zealand’s businesses embrace social media, by fully integrating social media platforms into our existing enterprise suite.
We want to see social media more widely used by New Zealand businesses because it can help them to stand out in the online space, find new ways to communicate with their customers and generate sales leads.
By allowing them to interact with their customers in a more real and enduring way, social media allows businesses to increase customer loyalty, get instant feedback about what is working and what needs to change, and benefit from an ongoing dialogue with potential customers. Read more
If you are in business it’s important to spend some time building a great business connection base, but how are you currently doing it?
If you are still networking your way across all of the golf courses throughout the country, and attending as many networking functions as possible in the evenings, there maybe a smarter way to meet new business contacts, and probably more your target market. LinkedIn.
I‘ve written many articles on building your connection base and networking within the groups on LinkedIn in the past, so let’s take a look at a way that you may not have thought about. Read more
Looking at my iPhone and iPad today I realized there had been a changing of the guard. The apps I traditionally assumed I was using have kind of fallen by the way side and a new breed has taken their place. Change is normal and the tools we use do go in and out of favor every now and then but I thought it would be nice to mark the moment with a little blog post.
Here are my top three right now. Read more
Disclaimer: this post actually isn’t for you. This article is for that one person (or multiple people) you come across online that doesn’t seem to have a filter for what information should or shouldn’t be shared to the public. I urge you to share this with them. It’s for their own good!
A few months ago a friend of mine was having a lot of trouble getting a job. She’d been to university and achieved all the qualifications required to land a great job. She’s very personable and pretty, and can do the job as good as anyone who works in the industry. But application after application she was bombing out for some reason. It was getting her down almost as much as it was baffling her as to why.
So we decided to do a Google search on her name to see what came up. First result – Facebook profile. Read more
A look at what you may be doing to annoy your connections.
For some reason, when we network online, we really forget how to communicate with the person on the other end of the computer. In fact we forget that there even is a real person on the other end of the computer. Basic real life etiquette flies out of the window as we try and do everything at a trillion miles an hour to get connected, friended, followed and now pinned to as many people as possible.
But slow down, connection collector, relax, and be more meaningful in your approach, and avoid some of the things that I see all too often that really bug me. If you want to develop a business relationship with your connection, don’t get off on the wrong foot. Read more
How do you come up with something new to write about frequently enough to build a successful blog? As blogs become more common, so too does the problem of blogger’s block: that awkward moment when you feel as though you’ve run out of things to say.
Coming up with enough material to write a weekly post is a big challenge for many people – so unless you have a background or passion for writing, be careful about the frequency you commit to. Read more
Between Facebook, Twitter, LinkedIn, Google+ and YouTube, there’s so many social media pies that small business owners feel the pressure to get involved in. Daily commentary tells us constantly why it’s the best way to reach out to new customers and build relationships with current ones, and I don’t blame business owners for feeling slightly overwhelmed – after all, you’ve got a business to run in between all those tweets and likes!
And just to add more to your social media to-do list, the newest kid on the social media block is having a moment in the sun, posting some incredible growth figures. Pinterest, once a niche network loved by brides-to-be has just blown Google+, YouTube and LinkedIn combined out of the water for referral traffic in January. Read more
There’s a bit of an ‘in’ joke going around the more nerdier circles of online marketing lately that the only ones using Google Plus – Google’s new(ish) social platform – are Google employees and businesses who have no idea what to do with it.
This is an exaggeration, of course, and to dismiss it as a platform which nobody is using would be folly. After all, just a few days ago Google Plus hit the 100 million users mark.
The statement mainly highlights three facts:
- Google Plus definitely hasn’t got the user numbers of Facebook
- It hasn’t become the giant killer most predicted it was trying to be (We’ve discussed the Google Plus vs Facebook question here)
- People signed up purely because it was the new kid on the block. Read more
Call them what you like, web watchers, social stalkers or plain and simple voyeurs; they are all doing the same thing, watching you online.
That’s not meant to sound creepy, I refer to those people that are quite happy cruising around the web and watching what is being said and what others are up to in either a business sense or social sense, it really doesn’t matter. Read more
Most savvy business owners are well aware of the way the technological world is changing, and the impact that it’s having on the way we do business. In less than 7 years, Facebook went from a college start-up to a global phenomenon of more than 800 million people, and Apple managed to get over 25 million iPads into the market in less than 13 months. We’re more connected, in more mobile and social ways than ever before. Read more
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