Tag: onlineSubscribe 46 Posts
Is office space one expense your business can live without?
One of the biggest kicks we get at MYOB is when we help business owners grow their companies. Today, we are featuring Turnbull Orchards, a family business that has been around since 1892 - a whopping 120 years. Turnbull Orchards has recently gone online to make sure their customers get the best pick of cherries this summer. MYOB CTO Simon Raik-Allen chats to Phillip Turnbull, a 3rd generation food grower on cherries and cloud software below. AUDIO: Century old Turnbull Orchards goes online
When we use a social network — and I mean any social network — from the well-known sites like Facebook and Twitter to the more marginal sites like Identi.ca or Plurk — we are doing something social in a very public way. We may feel like we are just sitting at home, beavering away on the computer, but we are in fact taking steps on the world stage with human as well as robot eyes watching our every move. And because of the way that social networks operate, whenever we "add a friend" or a "connection", that person receives a notification of some kind. But so too do our other connections. In our real lives, this would be the equivalent of introducing a new person to your friends at a party. The big difference is that the connections that we have on social networks are visible, and others can observe the relationships that we have. This is what is known as "the social graph". But social networks allow us to go deeper. We don't just connect to friends on social networks — we play games, share our interests and passions, join groups and show our support for causes, brands and businesses. And as we do this with every click, like and link, we reveal our preferences and behaviours. This data, in turn, is captured, stored, segmented and made available to the social network platform. Facebook, LinkedIn, Twitter, and Google+ then use this information to map your interests, creating what is known as the "interest graph".
Here’s the perfect way to get a website for your business without the hassle or the cost. Did you know 80% of Kiwis look online before purchasing products or services, but only 32% of New Zealand businesses have a website? The numbers are similar in Australia too. A lot of revenue goes to businesses simply because they can be found online. Last year, MYOB launched an initiative to help get 50,000 Australian small businesses online. This was met with unprecedented success with over 34,000 getting on board so far. So now we’re very excited to be doing the same in New Zealand.
One of the lessons I have learned as a business owner is to continually assess ways to eradicate administration. The paperwork and correspondence associated with running a business soon shatter any fantasy associated with the freedom of being an entrepreneur. When I was a little girl, I distinctly remember dreaming about having my very own office. This marvellously organised hallucination was complete with labelled dividers, colour-coded manila folders, and matching stationery such as a sticky tape holder, stapler, pens, and ruler. I am the first to admit I still get an irrational satisfaction when purchasing pens, notebooks, paper diaries, and every kind of office supply. Staying organised is still one of my greatest desires, but it doesn't come as naturally as a little girl’s daydream. Now that I’m all grown up, I delight in running my own marketing agency. But if you are an entrepreneur of sorts, you may have discovered the same thing I did: Not long after the dream of running your own business came to reality, you woke up in a bookkeeping nightmare.
I'm surprised by how many small business owners overlook online reviews. They either don't know about them, or they aren't worried about them. It seems often the attitude is that a nice website is sufficient to persuade potential customers that your business is reliable and offers good service. But we live in a time where one bad experience could be posted as a permanent mark against your online reputation. More importantly, potential customers don't just look at your website; they look for peer reviews as well (good or bad). Websites like Yelp, Urban Spoon and Google Maps (and plenty of others specifically relevant to your industry) probably have comments on them right now about your business.