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30
May
Read More6 tips to improving profitability
I've noticed that many business owners do nothing about their profitability. They plough on day after day or week after week trying to make ends meet. They’re either too busy — blissfully unaware they’re leaving thousands of dollars on the table — or they just throw the problem into the too-hard basket (which is probably overflowing by now!). But that’s a mistake, because with a little effort and enthusiasm, and, yes, dogged persistence, you can do something about your profitability.
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23
May
Read MoreThought leaders you have to follow on social media
Virtually everything I read about social media and small business these days focuses on marketing and very little else. Now, I get the fact that building your brand and generating leads for your business is important. No sales, no business. But if that’s all you use social media for, you’re missing out big time on the opportunity to enrich your mind with the myriad of stories, ideas, opinions and philosophies that experts, authorities, and thought leaders locally and overseas expound regularly via blogs, podcasts, YouTube, Facebook, Twitter, LinkedIn and Google+.
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07
May
Read MoreIf marketing isn’t working, you’re asking the wrong questions
Often I get asked, how do I know who and where to market to for the biggest bang for my buck? Firstly, you need to understand the characteristics of the people who are most suitable for your product or service. They are typically referred to as your target market. Coming to appreciate them and their uniqueness produces a number of advantages, including higher response rates for advertising, as well as a lower marketing budget.
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02
May
Read MoreMeasuring your marketing ROI
Whether you work for a large or small business, or whether your business is established or in startup phase, marketing continues to be seen as an overhead – a cost. And yet, marketers have at their fingertips, increasingly powerful technologies that connect revenue with data and programs with sales.
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01
May
Read More5 quick tips to get your business discovered online
Where was your best hide ‘n’ seek spot as a kid? Remember holding your breath and waiting for what felt like forever to see whether or not your sibling could find you? Your website may effectively be playing hide ‘n’ seek with your customers right now.
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23
Apr
Read MorePlan your brand story: Part Two
In Part 1 of this article, we looked at the importance of determining the ‘spheres of conversation’ for your startup company. First, you need to answer these questions: what’s the purpose behind your business? What conversations (relevant to your brand) do you want to be part of? What debates do you want to ignite? What do you want your brand to be known for? Once you’ve got an idea of the substance — your story and the basis for your content —I’m going to cover the channels you need to communicate to your audience in this article.
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