I was driving home last week and noticed a Thai restaurant I hadn’t seen before. Feeling adventurous for dinner that night, we thought we’d try it out and order some take away. I jumped on Google and, to my surprise, the mysterious Thai restaurant could not be found. I tried Google Maps, and again, no result.
At this stage, most customers would have given up and moved on. But on a desperate hunt for a delicious Penang curry, I even went so far as to stalk them on Google Street View. Unfortunately, their phone number wasn’t visible in the window, so we decided to go back to our trusty local. Read more
How do you come up with something new to write about frequently enough to build a successful blog? As blogs become more common, so too does the problem of blogger’s block: that awkward moment when you feel as though you’ve run out of things to say.
Coming up with enough material to write a weekly post is a big challenge for many people – so unless you have a background or passion for writing, be careful about the frequency you commit to. Read more
Between Facebook, Twitter, LinkedIn, Google+ and YouTube, there’s so many social media pies that small business owners feel the pressure to get involved in. Daily commentary tells us constantly why it’s the best way to reach out to new customers and build relationships with current ones, and I don’t blame business owners for feeling slightly overwhelmed – after all, you’ve got a business to run in between all those tweets and likes!
And just to add more to your social media to-do list, the newest kid on the social media block is having a moment in the sun, posting some incredible growth figures. Pinterest, once a niche network loved by brides-to-be has just blown Google+, YouTube and LinkedIn combined out of the water for referral traffic in January. Read more
I’m assuming, if you’re reading this article, that you’re an accountant or at least working in the industry in some capacity. Let me ask you a question … “As an accountant what is the most important thing you do for your clients?” Over the years I’ve been given any number of responses to this question.
Some say, “Keep my clients safe & compliant”.
Others say, “Make their lives easier”.
While many say, “Get them a big tax refund”.
However, the most common response I receive to this fundamental question is, “to add value”. Read more
Call them what you like, web watchers, social stalkers or plain and simple voyeurs; they are all doing the same thing, watching you online.
That’s not meant to sound creepy, I refer to those people that are quite happy cruising around the web and watching what is being said and what others are up to in either a business sense or social sense, it really doesn’t matter. Read more
Many readers would be aware that Smithink 2020 recently conducted the inaugural Leaders and Laggards Technology Survey of accounting firms. One interesting finding was the number of firms that had a presence on social networking sites. 37% of firms surveyed had a Facebook page, 26% participated in Twitter and 56% had a LinkedIn profile. 53% of firms did not block access to Facebook.
At our recent ATSA 2011 (Accountants Technology Showcase Australia) Conference in Melbourne I was surprised by the number of participants who were carrying iPads. During the event hundreds of tweets were submitted to Twitter. Read more
Smart business resolutions for all SME’s.
There’s a New Zealand online business I came across the other day, which may as well have had a photo of me pinned to their mood board when they conceptualised it.
From the moment I spotted an ad for it on another blog, to the moment I followed them on their Facebook page. Read more
Smart business resolutions for all SME’s.
There’s a New Zealand online business I came across the other day, which may as well have had a photo of me pinned to their mood board when they conceptualised it.
From the moment I spotted an ad for it on another blog, to the moment I followed them on their Facebook page. Read more
There’s a lot of proposed killing going on these days. But there’s no blood or violence involved in these killings. No guns or knives, just a whole lot of code, hardware, pixels and a big ol’ bunch of nerd hype – the killers I’m talking about are the supposed iPad killers and Facebook killers and Google killers.
One of the more recent ‘killers’ to make the tech blog hype list is Google+ (Google Plus). Touted as the ‘Facebook killer’, Google Plus was apparently Google’s fatal uppercut to Mark Zuckerberg’s 800+ million member social juggernaut. Read more
Part Seven in our series on business blogging.
We’re wrapping up our business blogging series with a special guest post from Annabel Candy, author of the ebook Successful Blogging in 12 Simple Steps.
While we think Annabel is pretty rad, what sets this book apart from the other 1,465,462 ebooks on blogging doing the rounds of the web is it’s easy to use format – and action points! Annabel clearly highlights key takeaways from each chapter, along with action points and a checklist – so you know where you should be focusing your efforts. Read more
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