Tag: keywordsSubscribe 2 Posts
SEO. Search engine optimisation. Utter those three words to many small business people and their eyes will quickly glaze over. I know mine did for a long time. Yes, we’ve heard the term. Yes, we know it’s important if you want your business to be found on the web (or more specifically, to rank high in organic search, particularly on Google). But what does SEO mean when it comes to delivering content? Understand the basics According to Wikipedia, SEO is the process of improving the visibility of a website or web page in search engines’ natural, or unpaid (‘organic’), search results. However, given we’re on the cusp of a content marketing revolution, and more and more companies are starting to use original online content as a means to attract potential customers to their blogs and websites, it’s absolutely vital that businesses get a handle on the basics of SEO—and in particular, the use of keywords and key phrases.
Let me set the scene for you: It’s Wednesday night. I sit down on my couch in front of the TV, cup of tea in one hand, toast with peanut butter in the other, and set my self in for the next episode of one of my favorite TV shows, Dexter. If you’ve no idea what Dexter is, it’s a show about a police blood-splatter analyst who is also a serial killer and it’s great show (except for last season, but that’s a whole other blog post). About 20 minutes in Dexter and one of this seasons ‘blow-in’ characters are using a search engine to try and find some information on a serial killer currently causing chaos in Miami. And then it happened. The conversation went like this.