I’m assuming, if you’re reading this article, that you’re an accountant or at least working in the industry in some capacity. Let me ask you a question … “As an accountant what is the most important thing you do for your clients?” Over the years I’ve been given any number of responses to this question.
Some say, “Keep my clients safe & compliant”.
Others say, “Make their lives easier”.
While many say, “Get them a big tax refund”.
However, the most common response I receive to this fundamental question is, “to add value”. Read more
Smart business resolutions for all SME’s.
There’s a New Zealand online business I came across the other day, which may as well have had a photo of me pinned to their mood board when they conceptualised it.
From the moment I spotted an ad for it on another blog, to the moment I followed them on their Facebook page. Read more
Smart business resolutions for all SME’s.
There’s a New Zealand online business I came across the other day, which may as well have had a photo of me pinned to their mood board when they conceptualised it.
From the moment I spotted an ad for it on another blog, to the moment I followed them on their Facebook page. Read more
For anyone who knows me out in the ‘real world’, they’ll definitely know that anything by Michael Buble has never been on my iPod play list. And that’s not due to me having no appreciation for what it is he has to offer to the musical world and his adoring audiences, his music is just not my cup of tea. Read more
It’s hard to believe that the silly season is here, yet again. There’s only 25 sleeps until the big day, and retailers small and large around the nation are gearing up for the season that traditionally yields the year’s most profitable trading days.
Unfortunately tough local trading conditions mean that Christmas won’t be merry for everyone, and the retail sector is the most at risk. Some retailers attribute up to 60% of their annual trade in the months of November and December, and for many, disappointing Christmas sales can put a serious dent in profit projections. Read more
Part Six in our series on business blogging.
There’s been a pretty common theme of questions coming from those of you following our business blog series. How the heck do I find the time to run my business and get a successful blog going on the side?
Like all things, great blog content takes time and effort to generate, and you’ll need to put some thought into planning to ensure you maintain your post schedule, whatever frequency that might be. Straight from Tim Ferris himself, an uninspiring blog is more of a liability than no blog at all. Think about it from your own perspective – if you were researching a company and found an abandoned blog on their site, it would probably make you question their ability to see a project through to completion, right? Read more
I’m often asked about the benefits of new technology, in particular the industry’s latest buzz word – cloud technology, and it’s easy to highlight many. Convenience, freedom, functionality; technology has changed the way we work, play and consume information, at a rate exceeding unlike anything we’ve ever seen in human history. But one of the single biggest benefits that is sometimes overlooked is choice. Read more
Part Three in our series on business blogging.
One of the highlights of Problogger Training Day was meeting Sonia Simone. Not content with being a Senior Editor at Copyblogger, she also runs an incredibly successful marketing blog on the side, Remarkable Communication. In short, she gets blogs.
Moreover, she understands communication, and how to write in a way that makes people want to read. She likens a blog to a product or service – and that you must sell it in the exact same way. In order for people to ‘buy’ what you saying, your readers need to know, like and trust you. Read more
Providing customer support through social networks is a common way to build trust and promote a company’s commitment to their customers.
If you’re active on Twitter or Facebook already you’ve probably had at least one person post a question on your wall or tweet you for help.
Almost every day we see tweets from people about their frustration with contact centre wait times or confusion with plans and services they receive from a company. Leaving those tweets unanswered makes the customer feel ignored and unloved. Read more
Part Two in our series on business blogging.
At the ProBlogger Training Event recently, we were lucky enough to meet Cas and Craig Makepeace owners of YTravelBlog.com. Seasoned travellers, Cas and Craig started the blog in 2010 as a new way of funding their idyllic travel lifestyle. Or at least that was the plan.
While YTravelblog.com is a success and Cas and Craig now travel the world, two young daughters in tow, it hasn’t always been that way. They had to learn things the hard way as they navigated their way into the blogging community, and they were gracious enough to share their top few lessons with us all.
Don’t spend all your time worrying about SEO and SEM
Considering the online realm is obsessed with SEO (Search Engine Optimisation) and SEM (Search Engine Marketing), Craig thought they should be too. Read more
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