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15
Mar
Read MoreVIDEO: Championing small businesses
Last year we shared with you behind the scene stories of our video project, where we highlight a few of our successful small business clients. Filming the videos was an uplifting experience for me. Our mission at MYOB has always been to produce great accounting software that makes business life easier, and with this project I got to see the other side of the story - the inspiration behind small businesses, their journeys, trials and successes. We're featuring 3 different businesses of different sizes. The one thing they have in common – besides being passionate and hard working – is that they are using MYOB’s accounting software. Watch the videos to hear Fiona, Dan & Joanne, and Eden talk about their business journeys on what they do, how they got into business and what worked for them. 1. Fiona Jefferies from Diva Works, creates and manages displays and exhibitions for all types of businesses and uses AccountEdge Basic http://www.youtube.com/watch?v=yfzEYbpfXJc 2. Dan and JoAnne Fitzsimmons from The Coffee Roaster, run a specialist coffee roaster and supplier using AccountRight Premier http://www.youtube.com/watch?v=LvlvrKeieUA 3. Eden Connell from Zoom in with Eden uses LiveAccounts for his photography business. http://www.youtube.com/watch?v=Ucax1gMobcg P/S: Shout out to our very own professional cameraman/editor Andrew Beck, who has done a fantastic job in putting these videos together.
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08
Mar
Read More5 steps to find your unique selling points
Have you ever had those awkward moments when you are trying to explain what your business does and the most you get out of the other person is a dazed look?
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25
Feb
Read MoreHow to Test Your Website Like a Buyer
When we create a website, we start with some ideas in mind. We think about our business objectives, our customers and our products or services. We plan for the various stages of the buying cycle and create content that helps customers learn, become excited and ultimately buy our offerings.
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19
Jun
Read MoreThe Importance of Online Reviews
I'm surprised by how many small business owners overlook online reviews. They either don't know about them, or they aren't worried about them. It seems often the attitude is that a nice website is sufficient to persuade potential customers that your business is reliable and offers good service. But we live in a time where one bad experience could be posted as a permanent mark against your online reputation. More importantly, potential customers don't just look at your website; they look for peer reviews as well (good or bad). Websites like Yelp, Urban Spoon and Google Maps (and plenty of others specifically relevant to your industry) probably have comments on them right now about your business.
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14
May
Read MoreSorting out the self help from the shelf help
Self-help books are extremely popular. They’re a great friend of New Year resolutions, but with so much help around it’s a wonder that there is still so much help needed. Turns out a lot of these publications and workshop handouts become what’s termed in the industry as ‘shelf help’ books. That’s because people buy them, collect them and then store them... never to look at them again.
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11
Apr
Read MoreWhy lost luggage does not need to become baggage
A guy goes to an airline counter and checks in for his flight. He asks if one of his bags can be sent to Melbourne and the other one to Perth. Definitely not, is the answer. “Why not,” he asks – “you did that for me last week”. Okay, so maybe it’s a joke, but it was not much of a laughing matter for me recently when I flew to Sydney and my luggage didn’t follow. While at dinner awaiting a call from the airline to see if they had located it, our waitress accidentally tipped an entire cabbage salad over me – soiling my only outfit.
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