Tag: business ownersSubscribe 2 Posts
The public discussion this week about proposed changes to the Employment Relations Act to allow employers to ask staff to stay onsite during their breaks, has been seized upon as a great opportunity for the airing of some persistent and nasty myths about business owners. It’s all very well and good to oppose these changes, but many of the comments about businesses have once again exposed a view of small business owners as being tyrannical employers, heartlessly squeezing every last drop of profit out of an increasingly overworked and undervalued staff. These persistent myths are, frankly, wrong and unhelpful.
The tough trading conditions of the past three years have highlighted how important it is to keep existing customers happy, while being constantly aware of new opportunities. According to the latest MYOB Business Monitor, businesses are planning to focus on customer satisfaction and growth in new markets in 2012. The most popular strategy for businesses is customer retention. This speaks volumes about the way business owners are structuring their business, and gearing them to be more service focused and proactive in keeping their existing customer base.