Sales & Marketing

Have you laid out some plans for this year yet? How a plan for this week, or even today?

This time of year is often really good for crafting plans and setting up our agendas across short, medium and long term time frames. It’s an opportunity to think about what you want!

Before things get too crazy and you’re hopping from one emergency to the next, it’s great to assess what you really want. This might be in your life overall, or your career, or within your current job. Deciding what you want to work toward can create some excitement for the year ahead, and this is the perfect time of the year to put some frameworks in place. Read more

Cash flow, as the name suggests is about the movement of money in and out of your business.  While your accountant may talk about a statement of cash flow which involves looking also at the balance of bank accounts, many of the cash problems a business faces stem from providing credit. Here are four tips you can easily implement using AccountRight to avoid the sleepless nights that many business owners face when worrying about having enough cash to run the business from day to day. Read more

…and why it’s a pipe dream.

Many marketers will try to tell you that a core part of your firm’s marketing strategy is differentiation.

In my view, what most people think of as ‘differentiation’ is nothing but a pipe dream.

When marketing consultants and business owners talk about differentiation they are really talking about claims that fall into one of The Three B’s:

• Better
• Best
• Blah Read more

With the end of the financial year just behind us, most business owners would have completed the arduous task that is a stock take!  A stock take is a count of the business inventory on hand, typically done at the end of the financial year, though some businesses may do it more regularly.

What this does is provide the business with an accurate idea of the number of stock items that it owns. This allows your accountant to reconcile physical stock to the inventory records, highlights variances, and perhaps identifies issues with stock management and control.

If you have accurate knowledge about stock movements and stock on hand, you can deal with theft, slow moving items, damaged stock, technology obsolescence, warehouse processes and you can make informed decisions about your inventory.  Here’s my top tips to have a smooth, successful and stress-free stock take.

Read more