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I think one of the most overused words in job ads is this: passionate. I’ve lost count of the number of job ads by small businesses, looking for a candidate who is “passionate” about the advertised role, business or industry. Well, sorry, but in most circumstances you can’t expect an employee to be passionate about your business. That is something usually reserved for the owners, entrepreneurs or socially minded individuals.
Virtually everything I read about social media and small business these days focuses on marketing and very little else. Now, I get the fact that building your brand and generating leads for your business is important. No sales, no business. But if that’s all you use social media for, you’re missing out big time on the opportunity to enrich your mind with the myriad of stories, ideas, opinions and philosophies that experts, authorities, and thought leaders locally and overseas expound regularly via blogs, podcasts, YouTube, Facebook, Twitter, LinkedIn and Google+.
How can retailers stop online shoppers treating their physical stores as try-before-you-buy showrooms? People have been buying books and music online for years, but most shoppers still don't like to buy everything sight-unseen. They still want to try on a jacket, road-test a pair of shoes or heft a new notebook for weight before they hand over their money. So they head over to the local shopping centre to try before they buy.
Who would have thought it? Little old New Zealand’s budget actually teaching a thing or two on balancing the books to the US, Europe and Australia. Isn’t that marvelous? With the budget expected to return to surplus within 2 years, the government is taking proactive measures to control debt and rein in house prices. But just how will the 2013 budget affect small businesses?
After writing the ‘3 Biggest Blind Spots In Stock Management’, I received a number of questions from readers. As I read through each one of them, one common issue became apparent. A crazy amount of businesses were guessing, second guessing and possibly triple guessing their most important business decisions.
It has been an exciting couple of days due to a major milestone that will transform the future of accounting software in Australia and New Zealand. MYOB has signed an agreement to purchase the Australian and New Zealand operations of BankLink.