As founder of The Feisty Empire, Paul has written, edited, proofed and produced print, radio, online, outdoor and business copy for over 1200 organisations of every size and sector.
He is extremely versatile, having handled everything from websites, recruitment ads, case studies, annual reports and newsletters to catalogues, media releases, user guides and even cookbooks.
Paul holds Bachelor of Business and Master of Arts degrees and has ten years human resources experience. His work has been awarded three times and his articles have appeared in over 20 magazines worldwide.
As chief writer for MYOB, he has moderated hundreds of articles and thousands of comments. One of his pieces features in Seth Godin’s Purple Cow.
Like many, I have trouble getting tradespeople to do anything.
But compelled by the dictates of 120-year-old Empire House, I keep bashing away.
Recently, I had a rare win with an electrician.
I report this result in the hope you may repeat it in your home and/or business.
Such peer review could flag a shift in artisan communication.
Take a closer look ...
As an impressionable youth, I was surprised when a senior retail colleague invited me to his home.
Tim* and I had only dealt fleetingly, yet somehow he knew I was studying human resources.
He said he had something vital to impart that could galvanise my fortunes.
Though he declined to ‘ruin the surprise’ with details, I was intrigued enough to accept.
If the shoe fits
I’m a big fan of continuous improvement – in both business and personal life.
But some advocates of this discipline are beyond me.
Take, for instance, Émile Coué’s conscious autosuggestion:
Every day, in every way, I'm getting better and better.
This exhortation is so demanding, I can’t keep up with the damn thing!
She’ll be right ... or will she?
My favourite bit of brainstorming is coming up with everything that could conceivably go wrong with a project, product, campaign, launch, business plan etc.
Apart from being great fun, this process really helps you anticipate and avoid pitfalls you might otherwise never consider.
So let’s give it some thought.
When I worked full time for an advertising age
Today we have a change of pace.
One of the most frequent accolades this blog receives is that it’s thought provoking.
As I consider this high praise indeed, I’d like to table what gets me thinking.
Happily, it’s a video (see below).
So you can sit back and relax (just like in those old Junior Science classes). :)
The Story of Stuff
If you’ve not met Annie Leonard, I strongly suggest you do so
A very sharp knife is in da house.
It’s a red-letter day at The Feisty Empire.
After a six-year absence, my smartest associate has returned to the fold.
Adam Finlay helped build my business.
Now he’s helping me grow it.
By describing this journey, I plan to collate hints to help your business too.