About the Author
Natalie Giddings15 posts
Natalie operates Pollen Marketing, a boutique agency providing results-driven strategic marketing, brand awareness and lead generation campaigns for businesses of all sizes. Key areas Pollen Marketing specialises in include marketing plans, brand management, digital marketing, direct marketing, campaign management, lead generation, benchmarking and control, social media strategy and CRM consultations.
Often I get asked, how do I know who and where to market to for the biggest bang for my buck? Firstly, you need to understand the characteristics of the people who are most suitable for your product or service. They are typically referred to as your target market. Coming to appreciate them and their uniqueness produces a number of advantages, including higher response rates for advertising, as well as a lower mar
Networking is an integral part of our professional lives. It's really important to build strategic alliances for your business. Doing this used to have awkward connotations for me. But soon I learned that the opportunity to meet like-minded people and peers on a similar career path as myself was a prized gift. If it brings in additional referral business, then that is just a bonus! Just replace the word ‘network
What inspired me to start my own business? For me this question has one, easy answer: Lifestyle.
You may have heard that acquiring a new customer can cost you up to 10 times more than the cost of retaining an existing one, but an unorganized customer database can lead to poorly allocated advertising dollars. I know databases aren't the sexy end of marketing, but I’m a second-generation database marketing geek — and all the strategic decision making and analytics that comes out these babies gets me excited.
With the announcement of Microsoft’s Socl social network, you might be getting a little overwhelmed with social media. You could be wondering how to keep up with all of these different platforms, especially if you are already drowning in social media. Indeed, many people are wondering if any of them are worth the investment and time. I often hear people talk online about how social media is not just about clicks
Amazon - The Grand Daddy of e-commerce model I’ve recently stumbled upon a great and imaginative business model. Naked Wines helps winemakers sell their products online. But they're not just retailers, Naked Wines also invests in independent winemakers to make exclusive wines for their customers. Business models are not rocket science. As we enter 2013, now is the perfect time to re-think your business model.