Tuesday 18th June
The Pulse
Justin Flitter has worked with United States based startups, Advertising Agencies and New Zealand companies of all shapes and sizes. Justin leads the Marketing Association Social Media Advisory, runs in-house Social Media workshops and develops custom Social Media Analytics reports that highlight trends, opportunities and insights to give your Digital Media strategies that tactical advantage. You can follow @JustinFlitter on Twitter and check out his website for tools, resources, applications and over 300 blog posts on Social Media.
Author's Articles
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30
Nov
Read MoreDon’t forget to be social this holiday season
It's only a hop, skip and jump until Christmas day. End of year parties colour our calendars and employees around the country are booking their leave. Many businesses either shut down or fall back to a skeleton crew over the holidays so it's important to include your social media monitoring and engagement into this roster. If your customers could have operational, service or purchasing issues over this time ens
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24
Nov
Read MoreStart thinking social for 2012
With Christmas only 30 sleeps away, many people are turning their attention to 2012 planning. While I'll run through some tips and advice to help you manage your social media over the holiday period next week, today I want to get you thinking about 2012. If a social strategy is not on your agenda right now it should be high on your to do list for the new year.
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16
Nov
Read MoreHow many Facebook pages does your business really need?
A common challenge businesses have with Facebook and Twitter is whether each branch or franchise should have it's own page or whether they should be promoted from a single account. So the question is - one main Facebook page for the whole business and all it's entities, or separate pages that are more focused and specific? Churches have this problem, where each branch have their own congregation, minist
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09
Nov
Read MoreDo you need 24/7 monitoring of social networks?
How important is it to be online the same time as your customers? Ie, businesses are traditionally 9-5, yet customers are online outside of work times. How important as part of a social media strategy is it to have your social media communications staff online and responding at all hours of the night/day/weekend etc rather than just being online during the traditional 9-5? As a small to medium sized business you
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02
Nov
Read MoreService with a Tweet
Providing customer support through social networks is a common way to build trust and promote a company's commitment to their customers. If you're active on Twitter or Facebook already you've probably had at least one person post a question on your wall or tweet you for help. Almost every day we see tweets from people about their frustration with contact centre wait times or confusion with plans and service
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26
Oct
Read More99.9% of your fans do not visit your Facebook page
Shocking right? What's the point in having a Facebook page for your business if no one ever goes to it? Now stop reading this article, open Facebook and think about the user experience. Now back to me.
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