The Pulse

Today we have a change of pace.

One of the most frequent accolades this blog receives is that it’s thought provoking.

As I consider this high praise indeed, I’d like to table what gets me thinking.

Happily, it’s a video (see below).

So you can sit back and relax (just like in those old Junior Science classes).

The Story of Stuff

If you’ve not met Annie Leonard, I strongly suggest you do so now:

Watch The Story of Stuff.

Annie is one of the world’s true ‘good guys’.

She really is striving to leave the world better than she found it.

She changed my thinking, and may well change yours.

The Story of Change

Yesterday, Annie took things up a notch by releasing her new movie.

The subject?

How to build a more sustainable, just and fulfilling world:

Watch The Story of Change.

Annie’s Project Team asked if I’d spread the word.

Yes or no?

While tweeting the video link to my followers was a no-brainer, I had to think about flagging Annie’s message on this blog.

I figure not every business owner wants to be hassled by greenies.

Then it occurred to me that we’re doubly involved in The Story of Change.

As producers, we’re potentially part of the problem.

But as consumers and citizens, we can be part of the solution.

I realised our dual position had 50+ shades of grey and could therefore make for a fascinating debate.

You decide

Even if you think the world is your personal ashtray, it still makes good business sense to keep tabs on those pesky tree-huggers.

Because with ethical investment rapidly picking up speed, the ferals may end up with more spending power than the rest of us combined!

And so, on balance, I conclude that this post is relevant to our forum.

The question is, what do you think?