The Pulse

News, views and ideas for your business

Sunday 25th January

The Latest

  • 16

    5 key ways to keep existing customers coming back

    All Australians should intuitively know that a boomerang is unlikely to come back without the right preparation, tools, execution and experience. (I tried once…and no, it didn’t!) But how often do we think about whether our customers will keep coming back and, more specifically, how we can ensure that they do? A bird in the hand Business owners and the self-employed often focus upon how they can find new clients without equivalent due consideration of how they can guarantee their existing customers return to use their services in the future. One of the salient rules of the focused approach to business is to identify which stra …

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  • 14

    Branding your business from the bottom up

    So you’ve spent money on a visual identity check! You love your logo and you are happy with your business name.  It’s time to get that brand out there, and it doesn’t have to cost you’re a fortune.  One of the most important things is to ensure that your visual identity is consistent across the board.  That means having the same font, colour and logo proportions at all times. Ensure you have the highest possible image resolution so that your logo comes across in quality. A graphic designer can be your best friend in getting all of this right. The more often people see your visual identity in a consistent way, the more power it give …

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  • 13

    It doesn’t need to be spring for a business spring clean

    It’s time to shake out the dust and to brush away the cobwebs! Originally referring to the annual undertaking of physically cleaning a dwelling from top to bottom, the phrase “spring clean” has more lately been used to describe the process of getting one’s house in order in the business world. A forward-looking small business should carry out a regular spring clean to clear away legacy issues and obsolete matters and allow you to focus on the future in a more structured manner. Physically cleaning your office or premises may be a wonderful starting point, of course! But here are five other areas of your business that might be …

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  • 09

    Make 2015 the best business year yet

    Happy New Year! As 2015 rolls in, it is time to reflect on the year that has been and consider how best to tackle the coming twelve months. Here are some tips to get you started. Revisit your strategic plan and adjust if necessary You should use the start of the New Year as a time to reflect on the lessons you learned from your business throughout the year and identify opportunities and challenges for the year ahead. What went well, and what did not? What are your priorities for 2015? If necessary, you should adjust your strategic plan. In the startup world this is called a “pivot”, and if you’re thinking you need a change, see this …

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  • 07

    Staying on top in times of change

    Ever had that gnawing feeling that something wasn't quite right in your business, even though on the face of it, everything is tracking along ok? This year’s MYOB Roadshow keynote, Michael McQueen, thinks that could signal the start of you or your company becoming irrelevant. “Most businesses, industries, brands or team ideas are well and truly along the track of becoming obsolete, well before there is any external indication of it,” he says. Over the last ten years, Michael has spoken to more than 200,000 people across the globe about the demographic shifts and social trends which have caused even the greatest businesses to crumb …

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  • 05

    How to grow your business in 6 bold steps

    Lets face it: growing a thriving business is not easy. If it were easy, then we would all work 10 hours a week and be millionaires. Growing your business is difficult. It takes time, discipline, and hard work — there are no shortcuts. You need a structured, disciplined approach that you must consistently do each and every day. However, most business owners are not naturally disciplined, consistent and focused. We tend to jump from one crisis to another — and from one good idea to another — only to end up growing in spits and spurts. If you want to achieve sustainable, consistent growth then you need to follow a sustainable, consis …

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