There’s no excuse now for any business to have an amateurish logo, website or content. Access to experienced freelancers online means polished marketing materials, clever copywriting and proficient programming skills is just an email away. But how do you find the right freelancer for you?
Around 9% of Australia’s labour market is freelance, which means you can tap into a highly skilled workforce to get custom design, coding and writing done at a fraction of the cost of hiring an in-house expert. There are hundreds of online freelance marketplaces, giving access to millions of freelancers all over the world.
Finding the right freelancer for your needs can be quite a challenge. The old motto, “Fast, Good, Cheap: Pick any two”, is a good reminder when you’re looking for freelance talent. Top talent is expensive but generally will deliver a higher quality job and deliver fast — if you can afford it.
Time is money, and small business owners understand this better than anyone else. They are used to working on a tight budget, and do as much work themselves to reduce costs. This is why it’s important to prioritise tasks which give the most value, delegate when possible, use technology, plan your time better or outsource as much as possible.
One of the most frustrating parts of owning a business is that you can’t guarantee getting paid by your clients on time. When it comes to chasing people for money owed to your business, prevention is far better than cure. Setting up clear rules and systems in the beginning is the best way to prevent any problems down the track.
If business is looking a little slow and you need some quick sales to keep things heading in the right direction, take action. Here are five things you can do to get the sales sheet to a healthy state.
1. Reconnect with your existing customers
Pick up the phone and ring your customers to see if there is anything you can help them with. They might need a reorder of products, and you could add a special promotion such as free delivery to encourage sales. Often customers will respond: “I’m so glad you called — I was running out of that!” You end up doing them a favour.
Cloud accounting is a hot topic right now, and with good reason. Just as online banking revolutionised the way in which we undertake our banking operations (starting in the mid-90s and becoming accepted as mainstream perhaps 10 years later, despite lots of scaremongering around security) cloud accounting is doing the same.
It’s estimated that fewer than 20% of businesses currently use a cloud accounting system, but already studies are showing that those that do are more likely to achieve better results (see the 2013 MYOB Business Monitor for one example of such a study). Here are five reasons why I think cloud accounting can not only he …
Job satisfaction surveys have consistently concluded that the rate and level of remuneration is only a moderately useful indicator of employee engagement, with other factors frequently playing a greater role in making employees happy.
So, the boisterous end of financial year jamboree and outrageous office Christmas celebration may soon become a thing of the past. While parties can doubtlessly be riotous fun, tales of suboptimal outcomes from such lively jaunts are also (unfortunately) enduring.
How can small business owners look to reward their staff effectively without generating too significant a hit to the bottom line of the business …
The smell of freshly ground coffee beans hits you as soon as you enter. Steam hisses and cups clink as baristas in green aprons froth milk and extract that golden brown crema from a perfect shot of espresso. I find a table, tucked away from the main thoroughfare of the coffee shop and sit down. I feel safe and secure in these familiar surrounds. My weekly ritual has begun.
For the next hour or so, with pen and paper in hand, I do nothing else but drink my favorite coffee and think about ideas and strategies on how to grow and improve my business. This is my Sunday morning ritual, and I feel lost without it.
Daily and weekly rituals, whe …
Megan Iemma is a tech geek and productivity guru. With a background in training and coaching, she founded Tech Coach HQ to work with businesses to improve their processes and boost productivity by using simple and cost effective technologies.
In today's episode, host Jim Stewart chats to Megan about her top 10 favourite productivity apps for running a business, which is useful for accountants. It's worth investing the time to watch or listen on iTunes for the time saving you'll reap later on!
“The secret of success is making your vocation your vacation.” - Mark Twain
Using the sharp wit of Mark Twain, I’ve adapted the quote above to say: Love your vocation, but take a vacation. Business owners and the self-employed need vacations, even if we are firmly wedded to our vocation.
However, it is rarely easy for the self-employed to take adequate breaks, and the smaller the business, the less likely the owner-manager is inclined to ‘get away from it all’. After all, your clients may not be taking a break; there will always be those pesky invoices to pay; and the bank accounts still need to be reconciled.
Besides, who is …
Setting yourself up as an expert in your niche — be it a particular profession, trade, market, area of the country or industry — takes time and effort. You may have made a huge investment into learning your trade and profession to start a business or freelance, so how do you get that message out there that you are the go-to person?
To get noticed, you have to build your profile, which takes time, persistence and focus. I think it takes roughly two years. There are plenty of articles on building a brand, but how do you build your professional credibility? Here are some tips to get you ahead of the pack.