The Pulse

News, views and ideas for your business


Saturday 29th November

The Latest

  • 18
    Nov
    salesman

    Do we trust advertisers more today?

    I was doing some research for a talk recently, and as part of that research, I updated one of my slides — the slide where I talk about some Nielsen stats on the forms of advertising that people trust. The old figures I had were based on numbers from 2007, and, despite the fact that I knew the numbers hadn't radically changed, I felt I should update the slide given the time that had passed. Fortunately Nielsen are quite generous with their reports, and I found the 2013 numbers easily enough. That was the point when I realised that there had been a seismic shift in some of the figures I was looking at. …

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  • 18
    Nov
    141118_newbusiness

    Which business structure should I choose?

    This is a perennial question indeed and one which should take account of the following factors: Risk: Starting and running a business is always risky so your company structure should minimise risk as much as possible. Risk is often ignored until it’s too late, such as when the GST or rent is months in arrears! Practicality: Overly complicated structures such as trading trusts are okay in theory but not very practical to use. Try finding a professional trustee these days. Cost: Cost is always a factor, and while spending excessively is bad, saving a few measly dollars could cost you tens of thousands or your house. Tax flexibilit …

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  • 17
    Nov
    141117_HungerGames

    5 team building lessons from “The Hunger Games”

    Image credit: IMDB Fans of “The Hunger Games” series are eagerly anticipating the release of the third movie, where anti-hero and uncannily accurate archer Katniss Everdeen ramp up the awesome yet another notch. Today, I want you to look beyond the stunning costumes, elaborate sets and the nightmarish thrill-kill plot to find lessons on team building you can bring to your workplace — just leave the bow and arrows at home. …

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  • 14
    Nov
    141110_MediaTraining

    Should business owners do media training?

    Some business owners have the gift of the gab, while others seem to have the gift of the gaffe. Media training can help you ride through any difficult press encountered, as with a lot of preparation and practice. Many corporations put senior staff and spokespeople through media training so they can address curly questions (sometimes by not answering them at all!) and stay on message about the organisation. The problem is much of this training is defensive, as it is designed to help the interviewee limit potential brand damage. In some cases, it strips spokespeople of their personality and makes them sound like a robot. This is not a very e …

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  • 12
    Nov
    141110_marketing1

    How to find the perfect client for your accounting firm

    When I started my accounting firm some 15 years ago, I made the fatal mistake of opening the doors to all and sundry. I didn’t care which clients I took on board. I thought that I could service all their needs and they would all be great clients to work with. Sadly I was wrong. I managed, over the initial years to accumulate a client base of slow paying, unappreciative and demanding people. Then I spoke to a good friend of mine, Brendt Munro, who had a very successful and very entrepreneurial accounting practice – a practice I wanted my accounting firm to grow to be like. He said to me the following when I asked him why I was attractin …

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  • 12
    Nov
    141110_SocialMedia

    5 things businesses are doing wrong on social media

    The social web has been with us for a while now, albeit it has continually evolved at an incredible rate every day.However, there have been many etiquettes, or ‘truisms’ if I can put it that way, that have more or less been established around social media that unfortunately still get thrown out the virtual window. The reasons this occurs vary, but they probably come down to a handful of issues and attitudes small business folks have, namely (a) a desire for quick fixes or short term results, and (b) an entrenched traditional view of marketing centered on broadcasting promotional messages. Time, or lack thereof, is also no doubt a cont …

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